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      Recent Product Launch Video

  • Passionate about innovation, new business models, and growing startups.

    I have over 20 years of experience launching successful software applications, online subscription services, ecommerce and payment card products. My backround is primarily in designing high-growth, profitable digital marketing strategies and spearheading User Experience design for a multitude of digital channels.

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Recent Projects

In my current role as VP of Marketing and Customer Success at Engage Financial Technology, I currently work with some of the world's largest financial institutions to rapidly create innovative, new web-enabled and mobile payment card products.

Below are some recent examples of products I've helped design, develop and launch:

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    Design / Marketing/ UX Strategy

    BBVA Compass ClearSpend, Prepaid Debit Card and Budgeting Application

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    Marketing / Product Development / Consumer Analyics

    Launch planning, retention marketing, product planning & development, and program success analytics & reporting

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    UX/UI Design / Product Development / Mobile and Web

    Product UI/UX Design for re-vamp of Optum's consumer Health Savings Account Management Applications (Mobile and Web)

  • Education

    I am a graduate of the University of San Diego in Communication Studies and the Strategic Marketing Management Executive Program at Columbia University in the City of New York.

    In 2012, I completed the MIT Sloan School of Management's Executive Program in Strategy and Innovation.

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  • Simple is good

    What problem have you solved, ever, that was worth solving where you knew all the given information in advance?

    • Mobile

      Mobility and accessibility are critical to today's successful designs.

    • Creativity

      Clear thinking at the wrong moment can stifle creativity.

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"You can’t wait for inspiration, you have to go after it with a club"

– Jack London

Mobile Development Projects (UX/UI)

BBVA Compass ClearSpend | UnitedHealthcare MyMoney Connect | OnBudget | Intuit TurboTax Refund Card | The SpendSmart Payments Card | BillMyParents

iPhone App

Partners and Clients

Companies I've done work for or in collaboration with over the past 20 years.

  • Google
  • FIS
  • Costco
  • Optum
  • UnitedHealthcare
  • BBVA Compass
  • Facebook
  • Amazon
  • Intuit
  • Microsoft
  • Proflowers
  • Zions Bancorporation