I am a Marketing and Customer Success professional with 20 years experience in creating and implementing primarily digital lifecycle marketing strategies in consumer product marketing/ecommerce, financial payment products, digital subscription services and B2B SAAS markets. In my current role as VP of Customer Success, I drive consumer research, direct our data science and analytics practice and translate research and analytics into driving increased product use and customer retention, as well as improve products. I am uncommonly empathetic in my approach to listening to customers and I am well-versed on technology trends — which leads to finding new, innovative and creative ways to solve problems, improve strategy and create operational efficiencies.
Deep knowledge and experience in retail banking payment products and a strong entrepreneurial drive.
I am an expert in building awareness, product positioning, and conversion flow testing and optimization.