I have over 20 years of experience launching successful software applications, online subscription services, ecommerce and payment card products. My backround is primarily in designing high-growth, profitable digital marketing strategies and spearheading User Experience design for a multitude of digital channels.
In my current role as VP of Marketing and Customer Success at Engage Financial Technology, I currently work with some of the world's largest financial institutions to rapidly create innovative, new web-enabled and mobile payment card products.
Below are some recent examples of products I've helped design, develop and launch:
BBVA Compass ClearSpend, Prepaid Debit Card and Budgeting Application
Launch planning, retention marketing, product planning & development, and program success analytics & reporting
Product UI/UX Design for re-vamp of Optum's consumer Health Savings Account Management Applications (Mobile and Web)
I am a graduate of the University of San Diego in Communication Studies and the Strategic Marketing Management Executive Program at Columbia University in the City of New York.
In 2012, I completed the MIT Sloan School of Management's Executive Program in Strategy and Innovation.
What problem have you solved, ever, that was worth solving where you knew all the given information in advance?
Mobility and accessibility are critical to today's successful designs.
Clear thinking at the wrong moment can stifle creativity.
BBVA Compass ClearSpend | UnitedHealthcare MyMoney Connect | OnBudget | Intuit TurboTax Refund Card | The SpendSmart Payments Card | BillMyParents
Companies I've done work for or in collaboration with over the past 20 years.
